Seminar Series: Internet Marketing for Managers

This two day seminar delivers an complete, objective, and actionable overview of internet marketing best practices.

Staying current with the vast and rapidly evolving body of internet marketing knowledge is a key challenge for small businesses and marketing managers. Whether it be managing the competition, launching a new product, or tuning the profitability of an existing business - internet marketing can be a decisive edge. Knowing how and when to use the right mix of internet marketing tactics is often the essential advantage in today's intensely competitive markets.

This seminar helps managers bring their online marketing skills up-to-date and make on-target, effective online marketing decisions. The interactive lecture and discussion format helps managers pinpoint their most important online opportunities, avoid common mistakes, and formulate a convincing, defensible internet marketing plan.

Who Should Attend
This seminar is designed for anyone who develops, recommends, or manages marketing activities - including:

• Marketing Managers
  
• Product Marketing Managers
  
• Product Managers
  
• Brand Managers
  
• Sales Managers
  
• Business Development Managers
  
• Consultants
  
• Account Executives
  
• Business Owners
  

The techniques in this seminar address lead generation, lead development and online selling tactics that have been successfully deployed in the following industries:

• Computer and network equipment
  
• Consumer electronics
  
• Publishing
• Education
• Software
  
• Industrial products
  
• Consumer durable goods
  
• Telecommunications
  
• Professional services
  
• Consumer packaged goods
  

Prior experience with Internet marketing is helpful, but not required. Attendees should have a basic understanding of marketing principles, project management and managerial financial analysis. A working knowledge of Microsoft Excel is helpful (Note: Microsoft Office 98 or later is needed to use the software modules in the included materials "Pricing Products & Services" and the Online Marketing Workbook).

Seminar Topics
The core topics in this seminar are based on (1) current best practices of leading internet marketing authorities; and (2) real world application and refinement of these practices by Porter-Sloan. This material is delivered through lecture, case study presentation and interactive discussion to ensure understanding and relevance to seminar attendees. Topics for this seminar:

• Pay-per-click marketing (Google Adwords, Yahoo Overture, etc.)
  
• Search engine optimization
  
• Business blogging, podcasting and RSS
  
• eMail
  
• Online seminars (webinars)
• White paper and online knowledge base programs
• Conversion optimized landing page / web site design
  
• Online partner and affiliate programs
• Online marketing program metrics, measurement and management
  
• Designing the online marketing mix
• Online marketing resource planning
• Creating the online marketing business case
  

What this Seminar Will Help You Accomplish
This seminar cuts though the glut of overly complex, technically focused online marketing information - and reveals the essential information that managers need to make good decisions. It helps managers avoid the multitude of pitfalls and dead ends - and invest in online marketing activities that have measurable, substantial impact on your business objectives. This seminar helps managers:

• Complete a thorough, objective audit of their online market opportunity
  
• Understand the costs and potential of all online marketing tactics
  
• Make effective outsource vs. internal staffing recommendations
  
• Understand the Internet marketing risks and risk mitigation techniques
  
• Define effective integration between traditional and internet marketing efforts
  
• Staff and resource your Internet marketing programs effectively
• Develop an efficient, effective and manageable internet marketing plan
  
• Meet and network with like minded online marketing professionals