Products: Solution Guides and Seminars

Availability: Immediate - internet download

Understand and capture your pricing opportunity. Learn and apply current best practices. Identify pricing structures and price points that capture the full value of your offerings. Concepts, tools and step-by-step techniques.

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Availability: Immediate - internet download

Pinpoint the key drivers of your business. Build a robust, targeted marketing strategy. Eliminate guesswork and manageable risk from your marketing mix. Deliver a defensible, fact based plan.

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Availability: Multiple locations; contact Porter Sloan

Learn the pricing concepts and frameworks that extend competitive advantage, boost share and maximize profitability. Learn trusted methods for pricing audit and assessment, research, analysis and management. Help your company get the most from strategic pricing and tactical pricing responses and adjustments.

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Availability: Multiple locations; contact Porter Sloan

Learn how pay-per-click advertising, search engine optimization, blogging, RSS and other internet marketing tactics are transforming the marketing strategies of leading product and service firms. Learn which approaches are appropriate for your business, how to craft an effective internet marketing mix and how manage the internet marketing effort.

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Availability: Multiple locations; contact Porter Sloan

Learn the core strategies and tactics used by today's most successful new product organizations. Create the vision and focus that ensure decisive, on-target plans and crisp execution. Elevate marketing participation from the tactical to the strategic level.

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