Business Solution Series: Guide to Marketing Strategy

Ongoing research, market testing and feedback from industry managers help us deliver a solution that has earned a 99.2% satisfaction rating. The Guide to Marketing Strategy has been proven effective by managers and consultants serving small firms and Fortune 100 businesses, across a range of industries.

Selected Clients

• Accenture
  
• Armstrong World Industries
  
• Apple Computer
  
• Bank One
• Boston Consulting Group
  
• British Petroleum
  
• EDS
• Eskom
• Farmer’s Insurance Group
  
• General Electric
  
• Harvard University
  
• Hewlett Packard
• Hitachi
  
• Ingersol Rand Corporation
• Intercable Group
  
• Lithonia Lighting
• LG Electronics

• M.I.T.
• Merck & Co., Inc.
  
• Netscape Communications
  
• Nestle
• Netflix
• Novell
• Oracle
  
• Portal Systems
  
• Qualcomm
• Shell Petroleum
• Tektronics
  
• Tuvox
• University of California Berkeley
  
• University of Michigan
• VSNL Communication
• Shell Petroleum
  
• Wells Fargo

User Testimonials

“ It simplifies the formidable process of creating good strategy … it is a concise reference that I also rely on for routine campaign planning.”
   Ethan Stevens
   Product Manager
   Norton Laboratories

“... conversion data and analysis tools are excellent… (the Guide) is a top-notch resource for financial analysis of marketing investments.”
   Ellen Scott
   Director of Marketing Communications
   Fortune 100 Pharmaceutical Corporation

“ The excel modeling tool and research guides are superb – they've saved me tons of time. (The Guide to Marketing Strategy) is more comprehensive and better organized than any other resource I've found. Overall rating - excellent.”
   Janis Walen
   Walen + Beck Consulting Group

“ The elaboration of steps involved in building the marketing plan is particularly helpful. This is a very practical guide that I would recommend to any marketing manager.”
   Ranish Gupta
   Marketing Manager

“ A great collection of valuable information. The material on justifying the plan to senior management is fresh, on-target and exceptionally valuable. (the Guide to Marketing Strategy) is a must-have resource for my direct reports.“
   VP Product Marketing
   Fortune 1000 Software Corporation