Porter Sloan
 
 

 

 

 

Consulting Practice: Product Strategy

 

 

Related Solutions & Seminars

Pricing Products and Services
Make superior profitability a cornerstone of product strategy

Guide to Marketing Strategy
Build low customer aquisition and retention costs into the product

Seminar: New Product Marketing
Beat the odds; create and launch winning products

What We Do
We team with business managers to create and deliver winning products and services. Our work is based on industry best practices, extensive operating experience - in leading technology, service and consumer packaged goods companies -and project success across a diverse client base.

Our work begins with a rigorous assessment of client capabilities, market needs, defensible opportunities and market architecture. Corporate strategy helps synthesize these factors into a crisp articulation of solution value. The resulting product vision forms a coherent roadmap for sustainable competitive advantage and superior profitability.

Typical Projects

  • Opportunity assessment
  • Marketing requirements definition
  • Product requirements definition
  • Product and product line roadmaps
  • Solution concept screening
  • Market validation
  • Competitive analysis and positioning
Industry Experience
  • Computer and network equipment
  • Consumer electronics
  • Software
  • Industrial products
  • Consumer goods
  • Telecommunications
  • Professional services

For More Information
To learn more about Porter-Sloan's Product Strategy practice, contact us at consulting@porter-sloan.com.

 
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