What We Do
Every successful marketing program is based on a well articulated strategy - one that is grounded in market reality and is fully actionable. Porter Sloan crafts strategies that are based on trusted best practices, deep operating experience with traditional and internet marketing, and project success across a diverse client base.
The strategy and planning process begins with a discovery of the market climate, client capabilities, marketing strengths and weaknesses, and the opportunities and threats that exist. We identify the target customers, the specific business objectives, and the ideal methods to communicate your message. We collaborate with you to chart a path to achieve your objectives. After implementing the plan, we measure its progress and monitor the program's success.
Typical Projects
- New product launch
- Market segmentation
- Re-positioning
- Lead generation strategy and program development
- Distribution strategy
- Optimization of revenue generation models
- Retention & loyalty strategy development
- Computer and network equipment
- Consumer electronics
- Software
- Industrial products
- Consumer goods
- Telecommunications
- Professional services
For More Information
To learn more about Porter-Sloan's Marketing Strategy practice, contact us at consulting@porter-sloan.com.