What We Do
Do you need to cut through the technical clutter and hype that surround internet marketing - and pinpoint the activity mix that best supports your business needs?
If so, you aren't alone. As the internet captures an ever growing portion of the marketing spend, we see managers increasingly required to deliver an objective, rigorous justification of their internet marketing plans.
We combine business sensibility with deep internet marketing experience - to ensure that our clients make informed, on-tartget investment decisions. We develop effective, rock solid plans based on trusted best practices, a thorough understanding of the benefits and risks of internet marketing, and project success across a diverse client base.
The strategy and planning process begins with a discovery of the market climate, client capabilities, marketing strengths and weaknesses, and the opportunities and threats that exist. We identify the target customers, the specific business objectives, and the ideal methods to drive the desired business outcomes. We collaborate with you to chart a path to achieve your objectives. After implementing the plan, we measure its progress and monitor the program's success.
Typical Projects
- Lead generation strategy
- Awareness
- Online sales / commerce
- Retention & loyalty strategy
- Partner and affiliate program development
- Computer and network equipment
- Consumer electronics
- Software
- Industrial products
- Consumer goods
- Telecommunications
- Professional services
For More Information
To learn more about Porter-Sloan's Internet Marketing Strategy practice, contact us at consulting@porter-sloan.com.